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You're invited to a

STRATEGY

PARTY

Where the insights are sharp, the solutions are creative and the work is (actually) enjoyable.

HI, I'M LDC.

I became a strategist because I love solving problems. Problems that might sound like:

  • "​I don't actually understand our consumer enough to make this decision."

  • "Every time I try to host a workshop, I leave feeling unproductive and drained."

  • "My brand plan is in my head...but I don't have the time or energy to get it on paper."

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  • "I know exactly what I'm trying to say, but my presentations always seem to fall short."

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  • "My team is fantastic, but green. I need this next creative brief to be on point and on brand—and to help them learn along the way."

AND I'VE GOT A FEW (STRATEGY) PARTY TRICKS.

I. RESEARCH

Where I pinpoint the right insights to unlock real impact.

+ QUALITATIVE: DESIGN, MODERATION, INSIGHTS

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+ QUANTITATIVE: SUPPORT, INSIGHTS

+ COMPETITIVE LANDSCAPE

+ TRENDS

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II. BRAND STRATEGY

Where we decide what to say yes to—and when to say no.

+ MISSION, VISION, POSITION

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+ BRAND ARCHITECTURE

+ CONSUMER TARGET, PERSONAS, JOURNEYS

+ ANNUAL AND STRATEGIC PLANNING

+ CREATIVE BRIEFS

III. PRESENTATIONS

Where I help you tell stories that are clear, compelling, and get you what you want.

+ NARRATIVE, DEVELOPMENT OR REFINEMENT

+SLIDE DECK DESIGN

+ PUBLIC SPEAKING COACHING AND SUPPORT

IV. FACILITATION

Where I craft experiences that deliver results and leave your team energized.

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+ WORKSHOP AND OFFSITE PLANNING

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+ FACILITATION (IRL OR VIRTUAL)

+POST-WORKSHOP RECAP AND SOCIALIZATION

SOME PARTY COMPLIMENTS I'VE RECEIVED.

"LDC is a special human with special experience and expertise. She listens deeply, puts consumers at the center of questions that need answering, and is creative yet dialed and detail oriented. To put it simply: She's made the projects we've worked together on more impactful and more fun."

Nikki Neuburger

Chief Brand Officer, Lululemon

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